Win-Win Scenarios For Analysts And Vendors

Win-Win Scenarios For Analysts And Vendors

By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]

Time Is Of The Essence, Don’t Waste It On Worthless Firms

Time Is Of The Essence, Don’t Waste It On Worthless Firms

By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]