Win-Win Scenarios For Analysts And Vendors

Win-Win Scenarios For Analysts And Vendors

By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]

It’s Not Just Analysts You Need To Impress

It’s Not Just Analysts You Need To Impress

By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]

Why Relationships With Analysts Are Important

Why Relationships With Analysts Are Important

By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and creating good, lasting relationships with them can enhance business value, manage first-class executions, secure needed investments, maximize analyst influence, and attain the internal recognition of business contributions. On the flip side, not having a good[…]

Four Steps to Getting Value from Insights

Four Steps to Getting Value from Insights

By: Robin Schaffer There are four streamlined steps teams can take to get the maximum value out of analyst insights. These can be implemented in any company of any size, so long as the players have the right attitude and are motivated to work with AR in order to succeed. Step one is to recognize[…]

Analysts on Analyst Relations: A SageCircle Guide Robin Schaffer

Analysts on Analyst Relations: The SageCircle Guide

By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a new book aimed to help AR professionals to understand the world of transformative analyst relations. This SageCircle Guide provides readers with an opportunity to explore AR from the perspective of an analyst, rather than the[…]

Analysts on Analyst Relations

Analysts on Analyst Relations: An Overview

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