Win-Win Scenarios For Analysts And Vendors
By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a[…]
Author: Robin Schaffer
It’s Not Just Analysts You Need To Impress
By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape,[…]
Why Relationships With Analysts Are Important
By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and[…]
Four Steps to Getting Value from Insights
By: Robin Schaffer There are four streamlined steps teams can take to get the maximum value out of analyst insights.[…]
Analysts on Analyst Relations: The SageCircle Guide
By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a[…]
Analysts on Analyst Relations: An Overview
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.