By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]
By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]
By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and creating good, lasting relationships with them can enhance business value, manage first-class executions, secure needed investments, maximize analyst influence, and attain the internal recognition of business contributions. On the flip side, not having a good[…]
By: Robin Schaffer There are four streamlined steps teams can take to get the maximum value out of analyst insights. These can be implemented in any company of any size, so long as the players have the right attitude and are motivated to work with AR in order to succeed. Step one is to recognize[…]
By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a new book aimed to help AR professionals to understand the world of transformative analyst relations. This SageCircle Guide provides readers with an opportunity to explore AR from the perspective of an analyst, rather than the[…]
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.