By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]
By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]
By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]
By: Sarah Shamouelian Knowing who, and what, to prioritize can be a difficult challenge for many AR teams, so AR veteran, and original SageCircle founder, Chris Germann has broken it down. If he had $100 to spend on analysts, where would it go? His answer is rather unequivocal: 70% would go to Gartner without a[…]
By: Ian Scott As transformation specialists, it seemed only fitting to use the 2021 Analyst Value Survey results to highlight some opportunities we’ve noticed in the field. One major takeaway we found was that analysts’ value (according to analyst users who participated in the survey) had increased almost 10% in a single year. This increase[…]
By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]
By: Ian Scott Following the release of the Analyst Value Survey, the Analyst Observatory (the team behind the project) has been crunching the numbers from the 2020 edition. This one-of-a-kind survey is the only annual survey of analyst users, looking at both premium and unpaid use. It is uniquely suited to evaluate the true demand[…]
By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and creating good, lasting relationships with them can enhance business value, manage first-class executions, secure needed investments, maximize analyst influence, and attain the internal recognition of business contributions. On the flip side, not having a good[…]