Tag: results

Using a 360° AR Program To Stay Relevant To Technology Buyers

Using a 360° AR Program To Stay Relevant To Technology Buyers

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By: Ian Scott As transformation specialists, it seemed only fitting to use the 2021 Analyst Value Survey results to highlight some opportunities we’ve noticed in the field. One major takeaway we found was that analysts’ value (according to analyst users who participated in the survey) had increased almost 10% in a single year. This increase[…]

Seeing Analysts As High-Value Influencers Was A New Norm In 2020

Analyst Value Increases By 10% Despite Global Challenges

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By: Ian Scott Following the release of the Analyst Value Survey, the Analyst Observatory (the team behind the project) has been crunching the numbers from the 2020 edition. This one-of-a-kind survey is the only annual survey of analyst users, looking at both premium and unpaid use. It is uniquely suited to evaluate the true demand[…]