By: Sarah Shamouelian Knowing who, and what, to prioritize can be a difficult challenge for many AR teams, so AR veteran, and original SageCircle founder, Chris Germann has broken it down. If he had $100 to spend on analysts, where would it go? His answer is rather unequivocal: 70% would go to Gartner without a[…]
By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]
By Sarah Shamouelian After transitioning from a sales background to the AR side of things, I’ve found myself well positioned to offer some insights on bettering the sales/AR relationship. This relationship is universally in need of improvement, and often starts with evaluating how resistant a sales team is to change. Change is generally regarded as[…]
By: Sarah Shamouelian It is evident that not enough companies are putting forth a concerted effort to bridge the gap between their analysts and sales teams. This leads to tense relationships between the two groups, which (aside from damaging company culture), will inevitably lead to decreased output from staff. So how can we manage an[…]
By Sarah Shamouelian It’s no secret that 2020 caused us all to re-evaluate our priorities and expect the unexpected. The analyst industry, focused on predictions and concrete strategies, was not immune to the forces that changed our world over the past year. But how do we know what to expect from AR as a whole[…]
by Sarah Shamouelian
[…]
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.