AR Bootcamp For Startups: Two Experts Weigh In
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
Leverage is the reinforcement stage of the IDEAL model. At the end of each analyst relations program period, we should have an inventory of insights and silver bullets for our stakeholders, organizational learning to refine the next cycle of analyst relationship management, and a plan of action to reinforce the value created by the analysts for our firm.
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
By: Sarah Shamouelian It is evident that not enough companies are putting forth a concerted effort to bridge the gap[…]
By Sarah Shamouelian It’s no secret that 2020 caused us all to re-evaluate our priorities and expect the unexpected. The[…]
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
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One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets[…]
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much[…]
A common scenario is that a technology company is launching a new product and it decides to hold a series[…]