AR Bootcamp For Startups: Two Experts Weigh In
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
Category: 5. Leverage – AR reinforcement
Leverage is the reinforcement stage of the IDEAL model. At the end of each analyst relations program period, we should have an inventory of insights and silver bullets for our stakeholders, organizational learning to refine the next cycle of analyst relationship management, and a plan of action to reinforce the value created by the analysts for our firm.
Concrete Steps to Drive Sales Enablement
By: Sarah Shamouelian It is evident that not enough companies are putting forth a concerted effort to bridge the gap[…]
What Will AR Look Like In 2021?
By Sarah Shamouelian It’s no secret that 2020 caused us all to re-evaluate our priorities and expect the unexpected. The[…]
Analysts on Analyst Relations: An Overview
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
New Gartner Survey Policy
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
ken davis
The Gartner Vendor Briefing Process Gets Easier
One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets[…]
Tips for Increasing Analyst Awareness: An Interview With Gartner Research VP Laura McLellan
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much[…]
How To Deal With Analysts: #1 The Pre-Briefing
A common scenario is that a technology company is launching a new product and it decides to hold a series[…]