Leverage is the reinforcement stage of the IDEAL model. At the end of each analyst relations program period, we should have an inventory of insights and silver bullets for our stakeholders, organizational learning to refine the next cycle of analyst relationship management, and a plan of action to reinforce the value created by the analysts for our firm.
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies. However, these fresh new companies aren’t usually very well versed in the nuances, value, and social norms of AR. Robin Schaffer, SageCircle’s Qualitative Research Advisor and author of Analysts on Analyst Relations: The SageCircle Guide,[…]
By: Sarah Shamouelian It is evident that not enough companies are putting forth a concerted effort to bridge the gap between their analysts and sales teams. This leads to tense relationships between the two groups, which (aside from damaging company culture), will inevitably lead to decreased output from staff. So how can we manage an[…]
By Sarah Shamouelian It’s no secret that 2020 caused us all to re-evaluate our priorities and expect the unexpected. The analyst industry, focused on predictions and concrete strategies, was not immune to the forces that changed our world over the past year. But how do we know what to expect from AR as a whole[…]
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
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One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]
A common scenario is that a technology company is launching a new product and it decides to hold a series of press and analyst briefings. So which analysts should it talk to? Robin Bloor Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations.[…]