By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies. However, these fresh new companies aren’t usually very well versed in the nuances, value, and social norms of AR. Robin Schaffer, SageCircle’s Qualitative Research Advisor and author of Analysts on Analyst Relations: The SageCircle Guide,[…]
Last night I attended the Marketing SIG monthly meeting of the SDForum (an association for tech startups) because Dana Marks of Weber Shandwick and analyst Rob Enderle were talking about “Analyst Relations — It’s All About Influence.” It was a pretty interesting meeting. Rob was very candid and had a lot of funny stories about dealing with vendors that illustrated important issues. The most salient point for me was that even in the 21st Century the IT industry analysts are still a mystery to a broad swath of the tech vendor community, especially startups. The questions that were asked by the attendees were to the point and reflected real concerns. Here are some examples:
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Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.