Using analyst inquiry… Find out what’s heating up and what’s cooling off
One of the assets that well-connected analysts have is their many anecdotal data points gleamed from day-to-day conversations. While not statistically valid, doing pattern analysis on these questions can reveal some interesting insights into emerging trends and issues falling off the radar screen. The problem from a research consumer point-of-view is that these data points are locked inside the head of the analysts* and are rarely the focus of a research note. To get to that information, clients need to use inquiry.
SageCircle Technique:
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Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.