Last week I had lunch with an AR manager at a software company where we had an interesting chat about “corporate” AR. She had always been focused on product-centric outreach and wanted to know what constitutes good corporate AR. That is a great question because most AR teams are focused on products for a good reason, but that means that corporate issues frequently do not get the attention they deserve. This is especially true for larger companies with a diverse portfolio of products and services since the analysts will often not see the forest for the trees.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.