How is corporate AR different from product-centric AR? [AR Practitioner Question]

question-mark-graphic.jpgLast week I had lunch with an AR manager at a software company where we had an interesting chat about “corporate” AR. She had always been focused on product-centric outreach and wanted to know what constitutes good corporate AR. That is a great question because most AR teams are focused on products for a good reason, but that means that corporate issues frequently do not get the attention they deserve. This is especially true for larger companies with a diverse portfolio of products and services since the analysts will often not see the forest for the trees.