Why is it so difficult for startups and intrapreneurs to identify analysts to talk to? [Startup Saturday]

rocket-for-startups.jpgOne of the most difficult tasks for a startup or intrapreneurs (functions like an entrepreneur within large companies) is to identify who the heck in the analyst community they should be targeting for interactions. Often the first few analysts that are contacted flatly turn the startup down leading to discouragement or a suspicion that it’s a pay-to-play situation. That is usually not the case, but frankly it is much more difficult for startups to identify the appropriate analysts. […]