One of the most difficult tasks for a startup or intrapreneurs (functions like an entrepreneur within large companies) is to identify who the heck in the analyst community they should be targeting for interactions. Often the first few analysts that are contacted flatly turn the startup down leading to discouragement or a suspicion that it’s a pay-to-play situation. That is usually not the case, but frankly it is much more difficult for startups to identify the appropriate analysts. […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.