Hmm, it’s early January, what to do? I know! For AR teams, it’s time for the big push to ensure the proper visibility at Gartner’s Spring Symposium. This is especially true for vendors that truly compete on hot tech, R&D and being on the leading edge. Spring Symposium has turned from deadly boring into an interesting opportunity to get visibility and recognition. Unfortunately, many vendors that should be mentioned at the “emerging trends” Symposium won’t be. Why? Most vendors are so focused on briefing analysts on today’s products or services that they do not get around to briefing the analysts on their work on emerging technologies and trends. There is still time to raise one’s profile, but the window is quickly closing. […]
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