Why social media scares the analyst firms and vendor AR teams
Isn’t it ironic that the CIT (communications and IT) analyst firms and the vendor AR teams are often lagging adopters of new technology and techniques when it comes to doing their jobs? Social media, aka Web 2.0, like blogs, social networks, microblogging and the like offer great opportunities for the CIT analyst firms and the AR teams to be more effective and efficient. However, moving to incorporate social media also introduces significant risks for both groups. Putting their heads in the sand and hoping that social media will go away is not
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.