Startups can create business value by focusing on industry analysts [Startup Saturday]
There is great value for startups that sell to corporations or large governments to invest in analyst relations (AR). The analysts can:
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Bolster startups’ credibility by characterizing the startup as “viable” or an “up-and-comer”
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Generate highly qualified leads by placing the startup […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.