Why startups have their briefing requests turned down [Startup Saturday]
Marketing managers at startups and intrapreneurs (functions like an entrepreneur but within large companies) often get frustrated because their requests to brief an analyst are often turned down. They then start thinking it’s because they don’t have a contract with the firm (see Should tech startups invest in analyst relations?). Alas, the problem of getting a briefing accepted is not as easy as writing a check for some analyst services.
When startups have trouble getting analysts’ attention, or their requests to meet for a briefing are turned down, it is usually because […]
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