Avoid emotion when building the analyst list for emerging tech markets [Startup Saturday]

rocket-for-startups.jpgJust as with larger firms, emerging technology companies need to rank and tier their analyst lists.  Ranking establishes the relative importance of the analysts and sets a priority, while tiering is the process of allocating resources.  Based on the available time, money, staff, executive support, and so forth you need to group the analysts into top level analysts who get full attention and lower significance analysts who get email responses only.  SageCircle has detailed information on this process for traditional vendors.

So often the problem in creating these analyst lists is that emotion and the squeaky wheel syndrome play a larger role in […]