Adding Twitter or other micro blogging tools to the AR tool box
Analyst relations (AR) has a number of tools available for interacting with the IT industry analysts ranging from prehistoric-based face-to-face meetings to the 19th century telephone to the 21st century TelePresence by Cisco. Social media (e.g., blogs, communities, wikis and so on) represents just the latest technology to come along to enhance the AR interaction tool box. While social media should be considered an opportunity, many AR teams see it as a challenge because they perceive that that cannot add one more item to their to-do list (see Why social media scares the analyst firms and vendor AR teams). However, if approached correctly, social media does not have to be the proverbial straw that breaks the camel’s back.
One of the new social media tools that could be very useful is the micro-blog (e.g., Twitter, Jaiku and Pownce). Micro-blogs are easy to learn, simple to experiment with and, best of all, free. Micro-blogs could be a constructive one-to-many communications tool, especially for fast-breaking […]
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