Are you guilty of monologuing and death by PowerPoint?
One of the top annoyances of IT industry analysts are vendor briefings where the spokesperson is talking at the analysts instead of having a conversation with the analysts. Not only does this annoy the analysts, it causes vendors to miss the opportunity to find out if their message and content is getting through. We have heard analysts often say: “If they had only stopped to take a breath and asked us what we thought, we could have eliminated the misunderstanding right upfront!”
One of the easiest ways to improve the effectiveness of a briefing is to dump the 64-slide, 153-build PowerPoint presentation and engaging in a real and candid dialogue.
SageCircle Technique:
- Ruthlessly limit […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.