The communications and IT analyst industry has four basic ways (i.e., written, inquiries, speeches and consulting days) that analysts deliver research and recommendations to their clients. Not all firms use every method listed below and with social media there are new methods being developed that will someday be widely available (e.g., think about a virtual world inquiry where the client’s and analyst’s avatars meet and use a whiteboard).
There is no single method that is perfect for every client and every situation. It is important that the research consumer consider each method and pick the right one for their specific situation
- Strength: Available on-line, convenient, most research papers are designed to be quick reads
- Weakness: Represents less than 10% of what the analyst knows, publishing agenda is not always systematically […]
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