AR programs should put their contact info on the company website

A recent survey of vendor websites indicates that while PR and IR contacts are clearly listed often AR teams do not post their contact information.  When questioned some AR teams have indicated that they know their tier one analysts and do not want to be contacted directly by other analysts.

The analyst landscape is constantly changing.  We suggest that every AR team follow the PR leads and post relevant contact information on their public websites for a variety of reasons:

  • Your tier one list should be dynamic, and there could be analysts worthy of being included […]