Spotlight on Enderle Group’s Rob Enderle — High profile yes, but also smart and insightful
One of the more controversial analysts in the analyst ecosystem and blogsphere is Rob Enderle. For instance, some of the more colorful posts are “Why Rob Enderle is a moron” and “Rob Enderle: Putting the ‘Anal’ in ‘Analyst'”. This animosity is due to the fact that he gets the most press quotes of any IT industry analyst – more than most firms – and that Rob takes strong stands on industry issues that ruffle a lot of feathers. The high profile in the press is a deliberate and smart marketing strategy on Rob’s part, but sometimes it obscures the fact that he is smart and insightful.
When I first got to my previous employer, I frankly had a similarly low opinion of Rob. Like many AR professionals, this opinion was not based on any personal interaction with him, but just a visceral reaction to […]
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