Something that came up yesterday at the AR Effectiveness Seminar is that nobody knew that they could rate and comment on research notes on Forrester.com. This is another example of Forrester embracing social media and they deserve kudos for doing so. However, to make it really powerful, Forrester should actively promote the use of this feature to its clients. This will begin to create a true community focused around the conversation on research.
A key issue for vendors is the ability to easily influence the impact of Forrester research. This feature should be a powerful tool for all vendor analyst relations (AR) teams.
End users (aka IT buyers, your customers) are using Forrester.com to find and read […]
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