SageCircle believes strongly in ranking and tiering your analyst list and applying your resources in a reasonable and carefully thought out process. By determining the relative importance and impact of each analyst you can decide how much of your available resource to allocate. This allows you to give sufficient resource to the real influencers rather than spreading your energy so thin as to have no impact.
That said, it is important to determine a policy for dealing with tier three analysts other than ignoring them. Recently an article was published about Motorola where an analyst was quoted as basically saying that they were losing talent and the entire AR had left (see article).
Investigation by SageCircle strategists determined that […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.