Startups, when was the last time you did an inquiry? [Startup Saturday]
Startups agonize about buying analyst services – influenced by the myth that analysts are pay-to-play – but then underutilize what they bought. As we always say, it is what you do with the contract that gets you the benefit, not the act of writing a check.
One of the biggest crimes is not using that retainer-based analyst service (e.g., Gartner Core Research or Forrester WholeView) that you spent the big bucks to […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.