We have repeated stressed the importance of inquiry, both from the role of the vendor and that of the research consumer. Obviously it can be used to obtain information as well as inform the analyst. Another aspect of inquiry is the use of it to influence the research agenda of an analyst or a firm on behalf of either IT clients or vendors.
From the IT client perspective it can be very valuable to align the research agenda in the direction of your specific research needs. Analysts rate client inquiry highly in understanding the market direction. Your questions and observations, coupled with those of other clients, often cause shifts in the planned […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.