SageCircle Survey — The tech industry analysts on Twitter
Twitter is an interesting example of micro-blogging, i.e., broadcasting very short messages to a set of “followers.” Tweets can be very personal and trivial in nature (e.g., what the person is having for lunch) or can be used for business purposes (e.g., snap polls). In Adding Twitter or other micro blogging tools to the AR tool box, we discussed some potential ways that Twitter might be used by analyst relations (AR) professionals to interact with the industry analysts. That post led to some interesting comments on the blog post, e-mails, tweets, Twitter DMs (aka direct messages) and the SageCircle Analyst Twitter Directory (at the top of the left navigation menu under “Pages”). The response has been interesting, but what do the analysts think? Do they want AR to use Twitter or other micro-blogging techniques?
To find out what the analysts think, we conducted a SageCircle Survey of the analysts to get their opinions and see if they would like AR to use Twitter or would it cause them to run screaming from their keyboards. The target population was the 28 analysts then in the Analyst Twitter Directory (a few more have been added in the last week). We have received 15 responses to-date from all types of analysts in terms of their research coverage and size of firm, from single practitioners to the largest firms. We were pleasantly surprised by the volume of responses as well as the analysts’ in-depth and thoughtful comments. Obviously this early into microblogging, there is healthy skepticism about the business value of Twitter for AR. The analysts definitely saw some potential uses of Twitters, but also see it as a potential fad and waste of time.
One point that came up in almost every response and subsequent conversations is the fear that […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.