Lately we have given some time to complaints that vendor and end user clients have with analysts. But analysts have a litany of issues with the typical vendor AR teams that they will gladly speak about given the opportunity. Unfortunately many AR teams don’t listen.
Vendor is not proactive enough
SageCircle research shows that most analysts believe that Vendor AR teams spend their day in reaction mode and rarely take the opportunity for the “early and often” approach that we suggest. Analysts want to be given information ahead of the press, and on a timetable that suits their research. They are happy to have appropriate briefings and other interactions. A common complaint is […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.