Social media inputs need to be added to analyst opinion monitoring programs
Analyst opinion monitoring is a critical AR task because it contributes to AR planning, rapid response to sales impact, relationship management, message management, internal politics, and overall metrics programs. In the past, savvy AR means focused on the spoken word – using the SageCircle spoken word audit technique – in addition to the usual written word tracking, typically press quotes and written research. The 21st century raises the bar for what is required to be best-in-class savvy because AR now has to track analyst opinion as expressed in social media.
At this point in time, the analyst opinion monitoring program needs to add analyst podcasts, analyst Twitter streams, analyst blogs and […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.