Introducing yourself to an analyst for the first time [Startup Saturday]
Startups are often in the position of introducing themselves to industry analysts as they start or expand their AR outreach. In addition to the initial outreach, startups find themselves introducing themselves to new analysts because the analyst landscape is very dynamic. Analysts change firms, but more importantly change coverages and areas of research. This means that your analyst lists need to be updated regularly and there is a significant chance you will need to interact with new analysts at some point. Startups lack the name recognition that larger communications and IT vendors can leverage, but the process of meeting new analysts applies to all vendors.
How you handle meeting new analysts is somewhat dependent on the level of experience of the analyst as well as your product or services maturity. Novice analysts are far more likely to […]
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