The initial analyst briefing for a startup (Startup Saturday)

rocket-for-startups.jpgAs part of our Startup Saturday series we have suggested that AR should be a significant investment for emerging companies and how analysts can play a role in building market awareness.  We offered techniques for introducing yourself to an analyst – so let’s be practical about the presentation you use for your first briefing.

The most important thing about the first briefing is to keep it short and focused.  Carefully evaluate your three key messages and leave EVERYTHING else out of the presentation.  If you bore the analyst with 40 slides with 93 builds of technology (aka death by PowerPoint) you will never get a second briefing.

Your goal for this first briefing should be to […]