Who: Director of Analyst Relations at a mid-sized enterprise software vendor
Situation: The vendor’s previous CMO would not permit AR to interact with Sales so there was no outreach to the field on analyst impact and how to leverage positive analyst commentary. After a change in both the CMO and AR director positions the situation changed. The new AR director proactively sought permission from the new CMO to start interacting with Sales, which was granted with enthusiasm.
Process: The AR director teamed with the VP of field sales support to determine the best venue and outline for an initial presentation about the impact of the industry analysts. It was determined that […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.