Especially vendors with scheduled briefings, consulting days, or key projects by analysts who submit their resignations
Analyst relations (AR) professionals are sometimes blindsided in the final preparations for a long scheduled briefing, analyst summit, or analyst consulting day (aka SAS) to discover that the analyst had submitted his or her resignation several weeks before. Worse yet are situations where the vendor has just conducted a briefing only to learn days later that the analyst has just left the firm. Either way it is bad for AR who now has to scramble to change plans and could experience the wrath of executives who perceive that AR just wasted their time by being uninformed.
For a variety of reasons, analyst firms are reluctant to admit that an analyst is leaving the firm. However, these reasons are insufficient for withholding critical information from AR teams who work hard to facilitate the flow of information from the vendor to the analyst firms. It is not appropriate for the firm to arrange a last minute substitution without talking to the vendor. It should be the vendor’s decision whether to continue with the interaction as planned, change it or cancel it.
Bottom Line: Analyst firms should develop a policy and process for notifying vendors with scheduled interactions immediately upon receiving the resignation of an analyst.
Analyst Firms – Do you have formal policies and processes for notifying AR teams when an analyst resigns? Do you think it is acceptable for soon-to-be departed analysts to continue to conduct briefings? Why?
AR – Have you experienced problems with scheduled events when you were not notified about analyst resignations? Do you think that firms should notify you immediately when a relevant analyst resigns?
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.