Comment/Question: Re: your point below about jobs for senior analysts, here’s an idea for a blog entry – the pluses and minuses of former analysts taking on vendor analyst relations roles. That ought to stimulate some discussion on the comments section.
Rob Curran, wicked smart AR professional at Waggener Edstrom, sent along that comment after this week’s newsletter where we wrote in light of the recent spate of layoffs at analyst firms:
“Do you know of a job appropriate for a senior analyst? – Now is the time to grab talent. The job could be at a firm you know is hiring or maybe your company has a position open in product management, strategy or market research. If so, notify the analysts you know that are “in transit” between positions. Not just former Forrester analysts, but the others as well.”
It looked like Rob noticed we did not include analyst relations (AR) as a possible job for former analysts. Hopefully that was a simple oversight on my part (this is Carter, a former Gartner analyst, writing) and not a Freudian slip. Obviously there can be real value to having a former analyst in the AR role. On the other hand, I have seen some former analysts really botch the job of AR.
This is a topic that really does call for the contributions from all members of the analyst ecosystem. What do you think? It would be great to get the insights of those folks who have been on both sides of the table, both AR and analyst. To get the ball rolling, here some top-of-mind pluses and minuses:
- Writing and public speaking experience
- Understanding of the analyst culture
- Knowing how to frame an argument
- Having a rolodex of industry and analyst contacts
- Researching skills
- Ego conflicts with analysts
- Know it all attitude
- Over generalizes personal experience to all analysts
- Ivory tower approach to issues
Please leave a comment with your opinions. This is not just a fun exercise, but hopefully will provide useful information for vendors looking to hire analysts and former analysts thinking about getting into AR.
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