Hill and Knowlton’s Tech Decision Makers Study

Interesting press release from our friends at H&K on Industry Analysts, Print Media Leading Influencers in IT Decisions. This concerns the nearly annual study H&K commissions to interview (much better and more expensive than a web survey) IT buyers about where they get their information and advice on purchasing decisions. […]

Influence, spin or educate?

Hmm, “influencing the influencers” is certainly a catchy phase and one that I have used many times in the past. However, the longer I was actually in AR the more I thought that this was a dead-end way of looking at what the AR profession should be doing – and most definitely not what the analysts and their end-user clients wanted us doing.  So how should we be thinking about this? […]