I recently saw this question on Twitter. It was from an AR practitioner, but it also applies to research consumers as well. Several studies* of IT manager clients surfaced that “objectivity” or some variation is an important consideration for buying analyst services. But is this a reasonable expectation for the research consumers? The answer is a qualified “yes” and there are ways for analyst clients to ensure that objectivity is as high as possible.While it is our opinion that analysts do not pull their punches because vendors are clients (see Analyst integrity issues – the urban legend that won’t die), that does not mean that analysts are 100% objective all the time. Every person has life experiences that will permanently or temporarily make them a little less objective. AR teams may have their doubts about some analysts […]
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