Startups should look for “bite-sized” services that provide AR insights and tools at modest prices [Startup Saturday]
Startups rarely have huge sums to spend on analyst relations and AR services. This is often perceived as a barrier to getting the help they need to get their AR programs launched or taken to the next level. However, there are some modestly priced services that startups can turn to.
Analyst Directories – ARinsights’ ARchitect and Lighthouse AR’s AR Intranet are full featured analyst relationship management (ARM) applications that include analyst directories. Because these are full ARMs, the cost can run into the thousands of dollars per year. If a startup just needs access to a directory of analyst information, check out Tekrati’s Analyst Profiles. The cost is only $379 per seat for a full year and is easily purchased using credit card.
Advisory – Annual advisory services – retainer-based, on-demand ad hoc access to AR experts – can run over ten thousand dollars from SageCircle, Forrester, Lighthouse AR, KCG and other firms. Another choice is […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.