SageCircle constantly recommends that communications and IT vendors take advantage of their inquiry privileges with analysts and actively work this activity into their interactions plan. In last Saturday’s post (click here) we encouraged startups to use inquiry and suggested some techniques that are valid for all vendors.
Inquiries are a great way to stay “top of mind” with your key analysts between major events or announcements. In addition, you can use inquiry to enhance the analyst relationship as long as you avoid idle chit-chat and ask questions of substance.
Some potential topics that might be appropriate for a vendor inquiry with an analyst might include […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.