Analyst Analyst – a new blog to analyze the quality and accuracy of the industry analysts
Analyst Analyst launched today. It has an interesting premise – have the analyst ecosystem police the analysts. SageCircleSince 2000, SageCircle[…]
Analyst Analyst launched today. It has an interesting premise – have the analyst ecosystem police the analysts. SageCircleSince 2000, SageCircle[…]
It is common for tech vendors to cut marketing spend in a recession. Because Industry Analyst Relations (AR) is typically in the marketing department, AR is often asked to shoulder part of the cost cutting burden by cutting spending, freezing hiring, or even cutting head count. As a consequence, AR often cuts back on the total number of interactions it conducts with key analysts. This can be short sighted for a variety of reasons:
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.