In conversation with an AR manager we received an interesting question: “What is the shelf life of published research?”
Answer: Somewhere between fresh fish (goes bad in days) to a Twinkie (a quasi-food snack that is rumored to last for infinity).
Formal analyst publications, e.g., a research note, can have a long gestation period due to going through peer review, management review and editorial (mostly good things) and get stuck in email waiting for minor changes while the analyst is out of the office (a bad thing). As a consequence, some formal analyst research can be out-of-date the day it is published.
That is why clients, whether end user or vendor, need to critically review the research for “freshness” and leverage inquiry […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.