Operational framework: The 5 I’s of Analyst Relations
In the bustle of daily activities, it is sometimes hard for analyst relations (AR) managers to keep their teams focused on their key operational activities. SageCircle created the 5 I’s of Analyst Relations to provide an easy mantra of essential activities. The 5 I’s are:
- Identify — The Most Influential Analysts
- Ranked and tiered analyst list(s)
- Continuous research on the analysts’ coverage
- Interact — In the Correct Ways
- Mix of one-to-one, one-to-many, none-to-many types
- Mix of briefings, SAS, relationship meetings and client inquiries
- Information — Most Appropriate in […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.