Creating a comprehensive AR plan is a significant undertaking, with myriad steps and details. To accomplish this work in an efficient and effective manner — and to ensure nothing falls through the cracks — AR teams should follow a process similar to the one depicted in the graphic (click to enlarge).
Going through a formal process is worth the effort. We have seen clients’ AR programs receive more headcount and budget when other departments in their companies face cutbacks in tough economic environments. Why? Because these AR programs had realistic AR plans that focused on delivering business value (including sales support which is prized in recessions) that could be measured.
This AR planning process has six discrete steps (numbered items relate to numbered circles on the diagram):
- Assess your AR program. This step helps identify opportunities to build on existing programs and to improve weak or non-existent areas
- Align AR goals with overall corporate objectives to prove AR’s value and to make timely adjustments based on business needs
- Build outreach programs and activities to accomplish […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.