A warm compliment for Merv Adrian and an interesting comment about the Forrester layoffs

Background:  This text originally came in as a comment to Forrester experiences analyst layoffs. Because of the last line, I did not approve the comment leaving it as a private communication to SageCircle. But I did tweet that someone had sent along a very nice compliment for Merv Adrian. That triggered this comment to the original (and not published) comment:  “Saw your tweet. Oops. sorry. meant keep IP confidential. pls reveal details. =)”  So with that permission from the author, we are now publishing his or her comment. However, rather than a comment I decided to elevate it to a full post. BTW, you can follow Merv Adrian on Twitter at www.twitter.com/merv.

photo-merv-adrian-official-forresterIt is truly sad to say good-bye to co-workers especially during a lay off.. I will miss each person who has left. But it is quite a travesty when you lay off someone who is an icon, someone who makes a big difference in everyone’s lives, and someone who has had the company’s best interest at heart at all times. I have struggled to tell this story about my team and the more I wait, the more I regret it. I must tell. I shall share. I now reveal.So I say this with great conviction: “It is unconscionable for Forrester to lay off Mervyn T. Adrian without a proper explanation to our clients and our employees”

Why?

I was there when we first bought Giga. It was a scary time like now. The Internet bubble had burst. We had finished 2 rounds of layoffs. Our business was tanking. Our stock in the toilet.

When we bought Giga, we were nervous. Our first reaction was who are all these gray hairs? We were all much younger. Why’s everyone a VP? We only had principal analysts as the highest title and there were only 2 or 3 of those. Would we get along with these old farts? They seem crotchety and nerdy. How come they all work from home? We lived in a must show up to HQ culture.

But throughout the acquisition, this bubbly gentleman would reach out. He showed us how to work together. He showed us the value of an inquiry to clients. He showed us the how to collaborate across teams. He would reach out and mentor new analysts. He would tell it to us like […]

Role of social media in uncovering the Gartner and AMR analyst layoffs

icon-social-media-blue.jpgThe last few days have been interesting regarding the layoffs at Gartner and AMR. Laying off workers (about 1% of analysts for Gartner so far), canceling unprofitable events (such as Spring Symposium), and so on are so typical for any company in this economic environment. In fact, more layoffs or other services cancelations would not be atypical. 

However, what makes this situation more interesting is the role social media played in bringing the layoffs to the attention of stakeholders in the analyst ecosystem. In the past the analyst firms were able to get away with keeping layoffs under the radar screen because any one client, end user or vendor, would only discover “missing” analysts that they personally interacted with on a regular basis. This process of discovering missing analysts would also occur over days or weeks because few clients have frequent contacts with multiple analysts. When layoffs occurred under the radar nobody got the big picture about all the departures and put the pieces together.

Well, that approach ended on Friday. SageCircle became the hub for information about reports of layoffs and then fed that back to the AR community via Twitter, Facebook and our blog. Our raising the issue then got us more data points via Twitter and email. Very quickly we were able to ascertain that the departures were not just the usual turnover in the employee base, but job actions by AMR and Gartner affecting a number of analysts.

Certainly, Twitter and other social media have been used in other breaking news instances, including natural disasters or terrorist related. However, most members in the analyst ecosystem have been laggards when it comes to adopting social media. This might be the first case of Twitter, Facebook and an AR blog being used to […]

What to do when analyst firms lays off analysts

SageCircle has learned that IDC has initiated a round of analyst layoffs. At this time the exact number of staff and coverage is not known. AR teams need to hope for the best for their favorite IDC analysts, but plan for the worst.

Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.

The stark reality is that an analyst firm will not admit that […]