One of the consistent findings that appears when we conduct an Analyst Relations Diagnostic™ is that more emphasis needs to put on the AR measurement and reporting program. Either the vendor does …
Read moreQuestion: Are social media like blogs and Twitter something we should be measuring or is it too early yet? Where does social media fit in a measurement scheme? If your analysts are …
Read moreWithin one week, we received inquiries from two different AR-savvy clients about the measurements and metrics they should employ to track activities and benchmark progress against stated goals. Both clients realized their …
Read moreBackground: When building AR measurement programs, AR practitioners must distinguish between performance and operational metrics. Performance metrics help AR teams measure progress against strategic goals while operational metrics measure utilization and productivity …
Read moreBackground: When building AR measurement programs, AR practitioners must distinguish between performance and operational metrics. Performance metrics help AR teams measure progress against strategic goals while operational metrics measure utilization and productivity …
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