One of the things that drives vendors – and even some Gartner and Forrester analysts – crazy is when an IT buyer zeros in on the vendors in the upper right hand corner of a Forrester Wave or Magic Quadrant to the exclusion of all other vendors. It is human nature to go for those who are perceived as tops in their market. Alas, that is not how these highly visible research graphics should be used. Rather IT managers should be looking to align their […]
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