Tiering is a process for segmenting an analyst list so that analyst relations (AR) can prioritize its activities. The most common labels are based on numbers (e.g., Tier 1, Tier 2 and Tier 3). Tiering starts with a ranked list of analysts and then draws lines between analysts to create groups. Tiering is based on AR resources (e.g., AR headcount, executive bandwidth for briefings, budget, et cetera). The fewer the resources the smaller the number of analysts that can be included in the Tier 1 group.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.