Carter will be on Twitter (“follow” me at http://twitter.com/carterlusher) giving a running commentary. Even if you cannot follow live, you can see the complete commentary by clicking on my profile afterwards. The comments will be focused on the interests of members of the IT analyst ecosystem (e.g., AR managers and enterprise IT clients) not investors. The earnings call starts[…]
(Editors Note: Robin Bloor’s tips # 6-8, two by James Governor, two by Jeremiah Owyang and one by Charlene Li added on 2/19/08)
I have been running across a number of interesting blog posts by analysts providing tips to the AR community. This is very useful information for AR professionals, both to improve their AR execution but also to get insights into one of their analysts. Here are the blog entries I have found […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
(Editor’s Note: A draft of the Fog of Influence graphic has been replaced with the final version. 2/4/08 12:50 pm PT)
It used to be so simple to identify the influencers of technology deals in those idyllic days of yore. IT managers would talk to the IT advisory analysts, read the IT trade press, listen to the IT vendors and play golf with their buddies in IT in other companies. It was reasonably predictable as to who was influencing each step of the product purchase project and to what extent.Today, of course, the model of influence is anything but simple and predictable. Social media has exploded onto the scene adding many new voices to the discussion. On-line publishing has expanded the number of “IT trade press” outlets to dizzying new level. The analyst industry continues to consolidate and simultaneously expand with analyst firms with new business and research models starting up every week even as others are being acquired. It is easier for IT managers to interact with peers beyond hitting the golf course. IT vendors are embracing new forms of communication with mixed levels of success. It is enough to make your head spin.
Over the last ten years there have several approaches to representing the ways that buyers and influencers interact (see The IT industry analysts’ role: evolution of perception). This post introduces the latest SageCircle update, the Fog of Influence (left, click to enlarge). The Fog of Influence incorporates social media, Web 1.0 and […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
For more than a decade there have been graphics that capture the evolving role of IT industry analysts as influencers in the market and on purchasing decisions. Here are […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Just as with larger firms, emerging technology companies need to rank and tier their analyst lists. Ranking establishes the relative importance of the analysts and sets a priority, while tiering is the process of allocating resources. Based on the available time, money, staff, executive support, and so forth you need to group the analysts into top level analysts who get full attention and lower significance analysts who get email responses only. SageCircle has detailed information on this process for traditional vendors.
So often the problem in creating these analyst lists is that emotion and the squeaky wheel syndrome play a larger role in […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
It has been interesting seeing the different responses to the Microsoft-Yahoo announcement. For example, as of 10:15 US Pacific Time:
No doubt, IDC and Gartner analysts have been talking to the press and clients, but frankly so […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Don’t you wish you could say that about every analyst?
First, congratulations to Crawford for his recent promotion to EVP of Global Research. He is running IDC’s technology research as well as the Insights end user research. As such he manages a wide range of IDC staff, but still manages to make time to wear his “analyst’s hat” to keep in close touch with the market.
Dave and Carter have had the opportunity to work with Crawford over time. His role was the prototypical “Watcher” that worked to get the big picture about a large tech company with multiple business groups. Crawford invested the time and energy to […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
SageCircle’s Dave Eckert and Carter Lusher recently spoke with IDC’s Henry Morris, SVP, in charge of Integration, Development & Applications Strategies (IDeAS) Solutions Research and Services Research. The occasion was last Wednesday’s IDC “Software Predictions 2008 – Beyond Consolidation” breakfast briefing in Burlingame, California. Of course we had to ask Henry a question about how vendor AR teams can be more effective. Dr. Morris did not disappoint with three good suggestions:
#1 – With all the consolidation happening in the software market there are more […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
