Category: Social media

AR teams should ask their analysts about their uses of social media

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icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you […]

Newbie’s Guide to Twitter

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Tip o’ hat to Forrester analyst and prolific blogger Jeremiah Owyang for the tip about The Newbie’s Guide to Twitter. Of course, he tweeted it and because I follow him I saw it.   If you have not checked into microblogging yet, playing with Twitter is not a bad idea.  I’m starting to use it as a research[…]

Why social media scares the analyst firms and vendor AR teams

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icon-social-media-blue.jpgIsn’t it ironic that the CIT (communications and IT) analyst firms and the vendor AR teams are often lagging adopters of new technology and techniques when it comes to doing their jobs? Social media, aka Web 2.0, like blogs, social networks, microblogging and the like offer great opportunities for the CIT analyst firms and the AR teams to be more effective and efficient. However, moving to incorporate social media also introduces significant risks for both groups. Putting their heads in the sand and hoping that social media will go away is not

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