Now on sale: Analysts on Analyst Relations

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The Gartner Vendor Briefing Process Gets Easier

One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]

Tips for Increasing Analyst Awareness: An Interview With Gartner Research VP Laura McLellan

“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]

Advice for vendors dealing with independent analysts

Preface: “In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In 2020, when we started the research for our book, we asked the author’s permission to cite it. To help readers see the analyst’s comments[…]

Sales enablement: Dave Eckert on winning sponsors and success

After getting sales enablement basics in place, we want to win some sponsorship. The first thing we need to do is to find somebody in sales who can really help us out. What we’re looking for is someone who can educate you on how the sales team works. You can plant some seeds that talk[…]