Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.
ThinkBalm was launched in June 2008 by former Forrester industry analyst Erica Driver and entrepreneur and inventor Sam Driver. ThinkBalm offers independent Immersive Internet industry analysis and strategic advisory services to technology marketers and Immersive Internet advocates, implementers, and explorers in enterprises. ThinkBalm also operates the ThinkBalm Innovation Community, a serious game-based online community dedicated to advancing enterprise use of the Immersive Internet.
This email interview was conducted with ThinkBalm co-founders Erica Driver and Sam Driver.
Q: Erica and Sam, thanks for speaking with SageCircle about ThinkBalm. Can you give us the elevator pitch for this new analyst firm?
A: ThinkBalm offers independent IT industry analysis and strategic advisory services to technology marketers and Immersive Internet advocates, implementers, and explorers. We focus exclusively on enterprise use of the Immersive Internet, which includes:
- Virtual worlds and campuses
- Immersive simulations
- 3D business applications
- Serious or industrial games
ThinkBalm also operates the ThinkBalm Innovation Community, a collaborative online community with a serious game at its core. The community is dedicated to propelling enterprise use the Immersive Internet forward.
Q: OK, what is the Immersive Internet and why do we need another buzz phrase?
A: The Immersive Internet is the term we use to describe a rapidly evolving […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.