Do your customers assume that Gartner or other analysts have done all the due diligence? [for Vendor Sales]
An analyst relations (AR) manager gave me a call this week with an interesting tid-bit that completely reinforces the recent postings about vendor sales reps asking about analyst usage, analyst myth #1 and how IT managers should use Waves and Magic Quadrants.
The AR manager was recently at their software company’s annual sales kick off meeting. There was a customer panel taking questions from a moderator and the sales reps in the audience. One question was “How or do you use the analyst firms to make decisions?” One customer said that […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.