An analyst relations (AR) manager gave me a call this week with an interesting tid-bit that completely reinforces the recent postings about vendor sales reps asking about analyst usage, analyst myth #1 and how IT managers should use Waves and Magic Quadrants.
The AR manager was recently at their software company’s annual sales kick off meeting. There was a customer panel taking questions from a moderator and the sales reps in the audience. One question was “How or do you use the analyst firms to make decisions?” One customer said that […]
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