One of the greatest failings of inexperienced AR teams, and occasionally even seasoned AR professionals is not focusing on the analyst needs. In a recent post about the Analyst Hierarchy of Needs we explained some issues of content. However, schedule is also a major consideration. Too often the AR plan is driven in the same manner as PR – with a focus on the company events, announcements, and products. Analysts live on a different timetable and are focused on clients, markets, and trends. Their needs, for scheduled research documents, potential speaking events, and in responding to client inquiries are the driving forces – not your announcement timetable.
As you develop your interaction calendar and plans for analyst contacts you need to focus on […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.